7th February, 2014 / 11.00am - 4.00pm
8th December, 2015
Head of Digital Strategy at Sony James Gillespie explains how his team is identifying and redefining key performance indicators in the digital environment
When physical sales dominated the music market pre-sales were a key indicator of the potential success of a new release. Pre-sales and other key performance indicators helped record labels to set appropriate marketing budgets.
In today’s market however music sales are fragmented across physical units, digital downloads and streaming services, and traditional key performance indicators cannot be relied upon in the same way.
Director of Digital Sales and Strategy at Sony Music Entertainment, James Gillespie, will explain how his team is identifying and redefining key performance indicators in the digital environment.
James has 15 years experience of the UK and International digital music markets. As Director of Digital Sale and Strategy at Sony Music Entertainment UK he devised and implemented best practice release campaigns strategies for partners including iTunes, Spotify, Google and Vevo.
Over the past five years he has overseen the transition of the internal sales culture from physical to digital. As well as driving Sony’s UK digital retail strategy he has a proven track record of devising and executing groundbreaking, high profile, global campaigns for superstar recording artists including One Direction and Calvin Harris.
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