7th February, 2014 / 11.00am - 4.00pm
21st January, 2020
Why do some startups succeed and others, some with extraordinary products and vision, fail?
A startup can have an amazing product that is technically superior but, without access to a captive market, success stands on shaky ground. A Go-to-Market (GTM) plan is critical to avoid becoming another startup statistic and this workshop aims to teach you how – methodically – to roll out your product and/or service to the market.
The approach used in this workshop has helped a number of B2B and B2C startups meet their launch commercial ambitions and you will learn the answers to questions such as:
– What is a Go-to-Market orchestration & alignment?
– How do I build a Go-to-Market engine?
– Is my startup marketing or sales intensive and what does this mean for my GTM strategy?
– What is my value proposition, likely market segmentation & target segment?
– Should I adopt a beachhead strategy and what channels will I use if I do?
– How will my plan be executed and promoted?
You will learn about crucial GTM concepts such as Time to Product/Market Fit (TTPMF), Product-Market Fit (PMF), Founder Go-to-Market-Fit and much more.
Guest Speaker Chris Bourke
Chris launched and sold his own technology startup at the dawn of the mobile advertising revolution. Since selling his firm in 2008 he has held senior commercial roles in technology startups and today he consults for fast growth businesses faced with the challenge of marketing to the Enterprise at a time when the advantage has shifted firmly from seller to the buyer.
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